Elon Musk wrote an email to employees last week touching on the companies strong demand and what they need to do in order to achieve another record high quarter. The CEO wrote:
“We are fortunate to have a high-class problem of demand being quite a bit higher than production this quarter.
To ensure that we have the best possible outcome and earn the trust of the customers and investors who have placed their faith and hard-earned money with us, we need to increase production for the remainder of this quarter as much as possible.
I would only send this note if it really mattered.
Btw, please send me a note directly if you see ways to improve output, but feel that your voice is not being heard.”
In October another email from Musk was leaked, also addressed to Tesla employees. In this email it was revealed that the company’s primary goal is to increase production by almost 20% in order to end the year with 500,000 units manufactured and delivered in 2020. Tesla is currently in the middle of its end-of-year delivery push as it attempts to accomplish these ambitious goals which would require them to deliver upwards of 181,000 vehicles by the end of December.
Although Tesla’s demand remains strong, it may not be enough. Tesla has now added a new incentive by authorizing one year of free unlimited Supercharging for undelivered Model 3 and Model Y vehicles: “Effective December 12 to December 31st, all undelivered Model 3s and Model Y vehicles (excluding Model 3 Standard Range) that deliver by December 31st will receive one year of Free Supercharging.”
Tesla used to offer free Supercharging as a referral award and used the incentive to boost deliveries at the end of quarters before. Will this incentive be enough to push the companies numbers even higher than what we saw in Q3? We’ll find out in just a few short weeks.