President of VW Takes its Battle with Tesla to Twitter

Volkswagen CEO Herbert Diess seems to be following Elon Musk’s playbook, and not just in the battleground of electric vehicle manufacturing and sales. The German executive has just made his debut on the social network Twitter in a somewhat provocative way to make his intentions clear.

On January 20, he was chosen for the launch of Diess on Twitter with a tweet that uses Elon Musk as a hook to lay the foundations of his project on social networks.

The intentions of using the network for the analysis and criticism of the most relevant political aspects has served to give a ‘Zasca,’ by way of friendly rivalry, to Elon Musk, a benchmark on social networks for his controversial tweets and his peculiar form to interact with the world through the web.

It is unknown if Diess will look for helpers to manage and collect complaints from customers who use the popular social network to submit their concerns or complaints, as Elon Musk is doing today.

Despite the ‘Zasca ‘of the German Tesla, it is equivalent in the stock market eight times the value of Volkswagen, despite building a tiny part at the moment of the vehicles produced by the German group.

The landing of Tesla in Germany, the birthplace of many important car manufacturers, is a warning to sailors that encourages competition in the electric car market, especially with the latest generation production systems that will meet at the Giga Berlin.

The arrival of Diess on Twitter can serve to popularize zero-emission cars further while being a new tool for disseminating the culture of decarbonization of the economy and mobility transformation.

At the moment, the reactions on Twitter to the ‘mockery’ of the German CEO have not been long in coming, as well as the welcome messages and those who advocate that this new account help bring electric mobility to more people around the world.

Leave a Reply

Your email address will not be published. Required fields are marked *