Volkswagen CEO Herbert Diess seems to be following Elon Musk’s playbook, and not just in the battleground of electric vehicle manufacturing and sales. The German executive has just made his debut on the social network Twitter in a somewhat provocative way to make his intentions clear.
The intentions of using the network for the analysis and criticism of the most relevant political aspects has served to give a ‘Zasca,’ by way of friendly rivalry, to Elon Musk, a benchmark on social networks for his controversial tweets and his peculiar form to interact with the world through the web.
Hello @Twitter! I’m here to make an impact with @VWGroup, especially on political issues. And, of course, to get some of your market shares, @elonmusk – after all, our ID.3 and e-tron have won the first markets in Europe. Looking forward to productive discussions!— Herbert Diess (@Herbert_Diess) January 20, 2021
It is unknown if Diess will look for helpers to manage and collect complaints from customers who use the popular social network to submit their concerns or complaints, as Elon Musk is doing today.
Despite the ‘Zasca ‘of the German Tesla, it is equivalent in the stock market eight times the value of Volkswagen, despite building a tiny part at the moment of the vehicles produced by the German group.
The landing of Tesla in Germany, the birthplace of many important car manufacturers, is a warning to sailors that encourages competition in the electric car market, especially with the latest generation production systems that will meet at the Giga Berlin.
At the moment, the reactions on Twitter to the ‘mockery’ of the German CEO have not been long in coming, as well as the welcome messages and those who advocate that this new account help bring electric mobility to more people around the world.
Welcome Herbert, fun to see healthy competition – that’s all we want. Healthy competition = more innovation. More EVs = The better. pic.twitter.com/2rg3K0GmP2— Ragazaga (@Ragazaga5) January 20, 2021
Lets get to work! pic.twitter.com/J74CS08AF7— Meowlon 🇨🇦 (@NotTuskitty) January 20, 2021