GM has changed its logo for the first time in almost a decade, and all signs point towards an electric future. The company is also launching a new marketing campaign that reiterates its commitment towards electrification. “This is only the fifth logo change in 113 years,” said Deborah Wahl, chief marketing officer of GM, in a briefing with reporters Friday. “And probably the most progressive thing that we’ve done since 1964.”
According to GM, its new “Everybody In” campaign sets “an optimistic and inclusive tone for the company’s EV future and focuses on three themes”:
-Exciting a new generation of buyers and accelerating EV adoption
Demonstrating GM’s EV leadership, including the investment of $27 billion in EV and AV products through 2025 and the launches of 30 new EVs globally by the end of 2025
-Highlighting the range, performance, and flexibility of the Ultium platform.
Wahl commented: “There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles. Unlike ever before, we have the solutions, capability, technology, and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.
Author of The Tipping Point, Malcolm Gladwell, is set to take on the role as spokesperson for the automaker. Gladwell will be joined by Cody Rigsby of Peloton fame and several Influencers in GM’s upcoming advertising and promo videos proclaiming the “inclusiveness” of electric cars.