VW’s New Strategy to ACCELERATE Towards an Electric Future

Volkswagen announced its “ACCELERATE” strategy today, which involves, you guessed it, accelerating its electrification and digitization plans.

In recent months, it seems like every other day there is a new automaker that announces its plans towards electrification. With the growing list of automakers committing to an all-electric future, it’s only a matter of time until traditional ICE vehicles are a thing of the past. 

While Volkswagen has said that 2026 will be the final year the group develops a combustion platform, the German automaker has announced new strategy called “ACCELERATE.”


The groups new plan involves some of the most aggressive targets seen in the industry. According to the automaker, by 2030, the company will double the share of e-cars in Europe from the previously planned 35% to 70% of sales. The share of VW’s electric vehicles in the US and China is expected to rise to 50% by 2030. 

CEO of VW passenger cars, Ralf Brandstätter commented: “When it comes to electromobility, we are well on the way to becoming the world market leader. The system change to an electric car is just the beginning. The really big disruption is still ahead of us.”

Brandstätter added: “Volkswagen is taking responsibility for the climate and will significantly exceed the planned EU regulation. Of all the major manufacturers, Volkswagen has the best chance of winning the race. While competitors are still in the middle of the electric transformation, we are taking big steps toward digital transformation. Just as we have boldly moved forward on the topic of e-mobility, we are also tackling the other issues of the future.”

With these plans the German automaker will begin preparing to transform several of its existing ICE vehicle production facilities as to support the production of electric vehicles.. If they want to hit the targets they are aiming for, they better start soon.

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