Oliver Blume, president of Porsche, has confirmed the ambitious electrification plans of the German brand. According to Blume, in the next five years, they will invest 15 billion euros in developing their electric range, including plug-in hybrids and pure electric. The latter is taking the bulk of the investment.
This money will allow launching new proposals, such as the expected Taycan Cross Turismo, which is nothing more than an SUV version of the current Taycan, and which should arrive this year. A range that they hope will allow them to reach 2025 with a 50% sales quota.
Going forward, the supply will increase, and, thanks to the new battery generations’ expectations, the sales quota will increase again until reaching 80% by the end of the decade.
One of the reasons for this optimism, which collides with the pessimism of other groups, is the sales performance of the Taycan. A model that in 2020 sold 20,000 units, and that in 2021 they expect to increase to 30,000 deliveries. Something that would mean accumulating 10% of the brand’s total sales.