Korean luxury brand Genesis is gearing up to go electric. According to Genesis’ parent company, Hyundai, the automaker plans to introduce two new electric cars in 2021.
Hyundai Motor Group already announced more than 12 electric vehicles joining its lineup by by 2025. Majority of these vehicles will fall under its new sub-brand Ioniq. Hyundai, Kia, and Genesis will each get their own models and will utilize Hyundai’s new E-GMP EV platform.
Genesis previously showed two electric concept cars with the first being the Essentia. An electric grand tourer introduced in 2018 at the New Work Auto Show. After its unveiling, rumors pointed towards production of a pricey limited-run model, but no other word of production was given. Could the Essentia be one of Genesis 2021 EVs? Perhaps.
The other concept previously seen from the Hyundai Group member is the Genesis Mint. This concept was unveiled during the 2019 New York Auto Show and was received very well by the public. As with the Essentia, at the time, no information was giving regarding production of the Mint. When creating the concept, the company kept in mind the rise of population in cities which in theory would increase the demand for smaller premium cars. However, looking at the popularity of the SUV segment in the United States, Genesis may be better off introducing a larger electric model to its lineup.