Geely Attacks Tesla with a New Luxury EV Brand: Zeekr

The appearance of electric vehicles has forced many automakers to think about market strategy changes; Tesla for example, often becomes a guideline. Chinese companies often create new brands to promote their electric vehicles, separating them from the core business. Geely, for rivalry with Tesla, will offer electric cars of the Zeekr brand.

The Chinese company fully controls Swedish Volvo cars and owns 9.7% of Daimler AG’s shares, producing Mercedes-Benz cars. If the Swedes were previously released in the polestar series “charge” versions of their vehicles, the new owners of the brand found it necessary to transform Polestar into an independent brand to implement the most prestigious and high-speed electric vehicles.

The Zeekr brand must also be set up in a premium segment; the geographic technology subsidiary will be involved in its promotion, as Reuters reports concerning informed sources. Geely attacks Tesla with a new luxury EV brand: Zeekrill, which will also be offered in the field of market strategy. Geely hopes to directly sell Zeekr electric cars, eliminating dealers from the chain. In China’s big cities, the demonstration rooms will be opened and the pricing policy will be united for all regions of the country. To increase the loyalty of the electric car brand owners Zeekr, they will be offered by branded clothing and accessories wishing to become shareholders of lingling technologies to carry out a dialogue with the manual quickly. Zeekr electric vehicle owners will have their club of interest.

Geely’s activity suggests that the company wants to become an influential player in the electric vehicle market. It is already working with Foxconn, Baidu, and Faraday in the future for electric vehicle production, with Tencent in software development. It has its open sea platform to create electric vehicles for use by Volvo, Smart, and Lotus. In the production of traction batteries, the company cooperates with the Korean LG energy solution.

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