BMW iX Price Puts it in Line to Compete Directly with Tesla’s Model Y

BMW has officially confirmed the starting price for its new electric SUV, the BMW iX. Although you may want to brace yourself as it will come to the US market with a price tag of over $80,000. 

A price tag that puts it way over budget to compete with EVs like the Tesla Model 3, which we wouldn’t even bring up if BMW’s head of sales and marketing, Ian Robertson, wasn’t previously noted doubting that Tesla could succeed in producing the Model 3, in volume, at $35,000, suggesting the iNext would be a real competitor for the EV giant. 

However, being that the electric SUV from BMW will have a battery pack with “a gross energy content of more than 100 kWh” allowing for “more than 300 miles based on the EPA standard,” it has becoming increasingly clear the the BMW iX would have a hefty price tag compared to that of Tesla’s Model 3.

A hunch that rings true as BMW has confirmed that the iX will start roughly in the mid-$80,000 range: “US pricing will be announced closer to market launch but the iX is expected to have an MSRP starting in the mid $80’s.”

Maybe it can compete with Tesla’s Model X, which sits closer to the same price bracket as well as size and functionality.

The BMW iX is now expected to launch in the US in “early 2022 with pre-ordering to begin in June 2021” after seeing some delays.

According to the German automaker, the electric SUV will be powered by two electric motors giving it a total of 370 kW/500 hp power capacity allowing it to achieve a 0 to 100 km/h (62 mph) time of less than 5 seconds.

BMW iX will also be capable of DC fast charging at up to 200 kW, with a claimed recovery of 80% charge in under 40 minutes.

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