The electric truck company Lordstown Motors (NASDAQ: RIDE), which will soon launch its electric pickup focused on the commercial fleet market, has entered its Endurance vehicle in a grueling race that takes place in the desert of San Felipe, in Baja California.
The race is part of the SCORE World Desert Championship series and is held in the Mexican desert, considered one of the most exhausting, hardest, and most punishing deserts inflicts on a car.
The race covers a distance of 290-mile with a start and ends in San Felipe, a town located in Baja California, Mexico. The date of the event this year is set for April 17.
By signing up for this challenging race, Lordstown Motors aims to prove that its new Endurance is one of the safest and most efficient trucks on the market and the toughest and most robust pickup to face a test of the hardness of the San Felipe Desert.
In the words of Steve Burns, CEO of Lordstown Motors, it “is quite an important milestone for electric vehicles that an electric truck can compete in an environment as demanding as Baja California.”
According to Burns, the “goal is to be the first electric vehicle to complete the San Felipe 250, and with superior traction, weight balance and advanced software control of our in-wheel motor-based Endurance, we are confident that we will do precisely that”.
After being postponed during 2020 due to the COVID-19 pandemic, the San Felipe 250 2021, which will be held in April on Mexico’s Baja California peninsula, will be the first event SCORE World Desert Championship season that this year begins its ninth consecutive season.