Audi Announces New Digital Matrix LED Headlights

The 2021 Audi e-Tron Sportback is slated for launch by the end of 2020 and with it Audi is announcing updated Digital Matrix LED headlights that projects images around the vehicle: “As lighting technology advances, Audi continues leading the way, now offering Digital Matrix LED (DML) headlights as optional equipment in 2021 e-Tron and e-Tron Sportback models. This is the first time DML headlights have been mass-produced for a production vehicle.”

According to the German automobile manufacturer, there will be 5 different graphics available upon launching: “Comprised of 1.3 million micromirrors per headlight, DML headlights essentially operate like movie projectors, emitting tiny unique particles or adaptable light. At market introduction, this lighting technology offers a selection of five different welcome/leaving animations when the vehicle is parked, each with unique motion graphics and text selected through a vehicle’s MMI touchscreen display.”

All features will be available in Europe but not in the U.S. due to certain regulations. The “welcome/leaving” animation will be the only feature available for the e-tron Sportsback in the U.S. However, according to Audi, the company is working with regulators in order to have the full set of features available to customers in the U.S.

Check out the brief demonstration video below to see the new Digital Matrix LED headlights:

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