In a new document obtained by the Mach-E Forum, we are learning that Ford will be dropping the price of the Mach-E electric crossover before taxes and a destination charge by up to $3,000 depending on model.
A Mustang Mach-E forum member shared the document from Ford to dealers with the price drops as follows:
-Mustang Mach-E Select RWD: was $43,895, now $42,895
-Mustang Mach-E Select AWD: was $46,595, now $45,595
-Mustang Mach-E CA Route 1 RWD: was $51,800, now $49,800
-Mustang Mach-E Premium RWD: was $50,000, now $47,000
-Mustang Mach-E Premium AWD: was $52,700, now $49,700
-Mustang Mach-E First Edition: was $59,300, now $58,300
Ford reportedly told Roadshow “Exceptional value has always been a hallmark of the Mustang brand. In addition to its great all-electric driving range and performance, we’re adjusting Mustang Mach-E pricing to remain fully competitive in a segment that is seeing dynamic price changes.”
Perhaps this was a strategic move by the American car manufacturer. With the recent price reveal of the Volkswagen ID.4 landing under $40,000, it would not only cost less than the Ford Mustang Mach-E, it would also come with a higher range estimate with a single charge range of 250 miles while the Mach-E offers 230 miles.
According to the document, current reservation holders will receive a confirmation via email regarding their now cheaper EV and price protection: “For existing online orders, dealers should verify new pricing in the Dealer Acceptance Portal (within WBDO) and review their CRM lead details for previous pricing, to be able to communicate changes to customers. For existing online orders, reference the Dealer Acceptance Portal screens for the customer’s updated price.”