Tesla has just announced the opening of two new Tesla Centers in Spain, one in Madrid and the other in Valencia, which will be dedicated to sales, deliveries, and technical service. With this movement, the North American firm reinforces its commitment to the Spanish market, one of the most important in the European continent.
The new Tesla Centers are slated to open this quarter. The company currently has a Tesla Center in Barcelona and four Tesla Stores (two in Madrid, one in Barcelona and the other in Valencia). The opening of the new Madrid Tesla Center will be used to move the brand’s current delivery center in southern Madrid to the new facilities.
On the other hand, the brand is also working on the expansion of its Mobile Service. Technicians from Tesla’s Mobile Service fleet can repair up to 80% of the company’s vehicle problems only by going to the customer’s home or workplace, which increases the convenience of repairs while avoiding the collapse of the few technical service centers currently operating in our country.
The firm has also confirmed that its store network will continue to expand in the short term, something that will also apply to the Supercharger network (Tesla currently has thirty operating stations and nineteen under construction in Spain, making it possible to travel almost everywhere).
This company commitment to the Spanish market occurs at a key moment, not only due to the recent approval of large aids to the purchase of electric vehicles by the government (which Tesla will be able to host for the first time thanks to the Model 3 Standard Range Plus RWD, the most “affordable” vehicle in its offering) but for the momentum that its premium rivals are recently giving to its electric offering.
In the short term, brands such as Audi, BMW, or Mercedes-Benz will have a complete range of electric vehicles. Some of them direct rivals to the Tesla models (the A5 e-Tron and i4 of the Model 3, the Q4 e-Tron, iX3 and EQC of Model Y, e-Tron GT, i5 and EQE of Model S, etc.), so North Americans will have to be prepared to defend their privileged position in the European electric car market.