Tesla Autopilot’s “Traffic Light and Stop Sign Control” feature can get a little bit confused with the Burger King signs for stop signs, and they immediately transformed it into a promotion battle. The Autopilot is still in beta, and it doesn’t generally work out as planned.
Burger King discovered that occasionally, the new Autopilot can confuse it’s sign for a stop sign – inciting the vehicle to stop for it.
They transformed it into an intelligent promotion advertisement highlighting a Tesla Model 3:
The fast-food chain created this new idea by asking for Tesla owners to post to online networking the similar Autopilot error, which they outline as the Autopilot’s human-made reasoning needing to stop at Burger King to eat a burger. Burger King asks to take photos of the confusion of Autopilot with the hashtag #AutopilotWhopper or #FreeWhopper to get a free burger code.
Some Tesla owners did tweet the hashtags with pictures, but none of them were actually recreating the Autopilot bug that inspired Burger King’s campaign:
looks like AI even knows what you’re in the mood for.— Burger King (@BurgerKing) June 23, 2020
pull up with your smart car, share a video/pic with #autopilotwhopper + #freewhopper & we’ll DM you a free Whopper code to use when you order on the BK app. see https://t.co/2HrzhTAM6A. pic.twitter.com/S74He7EcuQ