The company believes the vehicle is well-positioned for a successful entry into the U.S. market. This being thanks to lower pricing, starting at $59,900, tax incentives, and the ability for customers to buy it online, said Gregor Hembrough, who heads up Polestar USA. The U.S. prices are also below incentive thresholds in a few critical markets such as California and New York.
Polestar has been trickling out announcements around the upcoming Polestar 2 for months now, including the pricing for Europe, which starts at €58,800. On Thursday, the company revealed a few more pricing details for the various options customers can buy, including a $5,000 performance pack, a $4,000 upgrade of Nappa leather interior, and $1,200 for 20-inch alloy wheels.
The Polestar 2 will probably be held up as a potential contender to the Tesla Model 3. The price on the two vehicles doesn’t precisely coordinate except from the $7,500 government federal tax incentive, for which Polestar qualifies. Tesla no longer fits the tax incentives since it has sold in excess of 200,000 electric vehicles.