Next April, Cadillac will present its first electric car. The historic American brand, which is currently the premium division of the General Motors group, aims to become one of the technological references of the US market, which will allow it to enter into direct competition with Tesla.
According to Mark Reuss, president of General Motors, this model will be based on a new flexible platform for electric cars (known so far as BEV3). Thanks to this architecture, Cadillac will be able to “mainly offer electric vehicles by the end of this decade,” an ambitious goal that makes it clear that the brand is aiming high in the growing electric car market.
Thanks to the partnership between General Motors and LG Chem, the Cadillac electric crossover will benefit from the batteries produced in the joint factory that both manufacturers will open in Ohio this year.
GM announced that it is unveiling the electric vehicle on April 2 in Los Angeles: “Ever since the first Cadillac drove off the line, it has been an icon of American design and luxury. Inspired by past innovations and with a powerful vision towards the future, Cadillac looks to set a new standard for American luxury.”