New Volkswagen Will be “Cool As Hell”

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We were at the Volkswagen plant in Chattanooga, Tennessee, for the reveal of the new Atlas Cross Sportwhere we had a chance to sit down with the CEO of Volkswagen Group North America, Scott Keogh.

When asked if VW would consider adding a plug-in hybrid system to the Atlas or the new Atlas Cross Sport, Keogh said, “Plug-in is something we won’t dismiss. We don’t see it exactly right now in our product plans, but of course, we are holding the conversation to the next generation Atlas and what we do there. We do have that possibility in our global toolbox and we are reading the market.”

It seemed like Keogh agreed with the idea of building a hybrid Atlas rather than a fully electric model. “In that type of vehicle, to make it pure BEV with that type of size would just add more cost and more weight,” Keogh added. “I think it’s a segment that could work well and we have some ideas.”

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