Stellantis, the automotive giant resulting from the merger between FCA (FIAT-Chrysler) and PSA (Peugeot-Citroën, Opel), currently has a very broad portfolio of 14 brands that will allow it to cover almost the entire market. Among the different firms belonging to the newly born group, one of the most projected is Alfa Romeo.
The historical Italian brand, which in recent years has failed to meet the expected sales targets despite its expansion into markets such as the United States due to FCA’s irregular corporate strategies, is one of the Stellantis’ fabulous untapped jewels, something that Carlos Tavares, the conglomerate’s executive director, is aware of.
One of the first decisions of Tavares after the birth of Stellantis has been to place the former CEO of Peugeot, Jean-Philippe Imparato, at the helm of Alfa Romeo. This move evidences Tavares’ ambitions for the premium firm, which will benefit from all of PSA’s technology for a relaunch in style.
The first model developed by Alfa Romeo under the Stellantis umbrella will be an SUV that will begin production in Tychy (Poland) in 2022. This vehicle will sit on PSA’s CMP modular platform and will likely be a twin of the DS 3 Crossback and Opel Mokka. Like these, it is confirmed that it will have a 100% electric variant.
What will be the next moves of Alfa Romeo? According to the French media L’Argus, internal company sources indicate that after the SUV, a compact brother of the new DS 4, Opel Astra, and Peugeot 308 will arrive. This vehicle will take up the discontinued name Giulietta and will start from 2023.
Although not yet confirmed, the Giulietta will likely be made in Mulhouse (France) with the 308 or Rüsselsheim (Germany) with the DS 4 and Astra. These models will use an evolved version of the EMP2 platform, with both gasoline and plug-in hybrid versions. Later on, a 100% electric variant derived from the Peugeot e-308 will join, making use of the eVMP platform (electric derived from EMP2). Its access version should offer a 60 kWh battery, directly rivaling the Volkswagen ID.3 Pro.