Hyundai will Sell its Electric Cars Under the IONIQ Sub-Brand

In 2016, the Korean brand Hyundai launched the IONIQ, an attractive compact with an obvious objective: to dethrone the then all-powerful Toyota Prius. To achieve this, the IONIQ combined design as aerodynamic as its Japanese rival with a wide range of engines is available as a hybrid, plug-in hybrid, and pure electric.

Now, Hyundai has decided to use that name to create a new sub-brand of electric cars. Thus, the production versions of the 45 EV Concept and Prophecy Concept prototypes will be sold as Hyundai IONIQ 5 and Hyundai IONIQ 6. Although it is not confirmed, we understand that these terminologies are reserved for dedicated electric vehicles.

Under the slogan “I’m in charge, ” Hyundai has launched this new division intending to sell electric cars and “offering experiences focused on connected solutions for clients’ lifestyles.” This possibly means that IONIQ will take the lead in introducing advanced technologies within the Hyundai range.

Following the IONIQ 5 and IONIQ 6, Hyundai also plans to launch the IONIQ 7. An SUV that will be presented in prototype format shortly, although its production version will not arrive until 2024.

It is not clear if the IONIQ vehicles will sport the Hyundai logo, or if they will instead use the new ‘Q’ badge presented alongside the sub-brand. We are inclined to think that they will continue to be models sold under the Hyundai brand, as was the case with DS before it became independent from Citroën.

All IONIQ models will be based on the E-GMP modular electric platform, a skate-board type architecture (flat batteries in the underbody, electric motors in the axles) that will allow both better use of space (the IONIQ 5 will have 3 meters of wheelbase despite measuring 4.63 meters in length) as well as the use of cutting-edge technologies (the platform will feature an 800-volt electrical system, thanks to which the IONIQs will be able to charge 400 kW of current power).

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