The German automaker, Audi, presented its plans to electrify its fleet by its maximum: “In 2020, Audi will again present around 20 models and systematically continue its electrification course. By the end of the year, the Audi core brand will launch five all-electric models on the markets and increase its PHEV offering to a total of 12 models. A PHEV variant will then be available in more than half of the model series” and “By 2025, our portfolio should include around 30 electrified models, around 20 thereof fully electric. Approximately 40 percent of all vehicles rolling off our assembly lines will then be either all-electric or plug-in hybrid cars. To implement this Roadmap E, we will invest around 12 billion euros by 2024.”
The idea is to invest even more in EV’s and to let combustion engine models behind, but not for now: “Today, our electric cars do not yet match combustion engine models in terms of returns. However, we still intend to maintain our profitability, at least – preferably to increase it. To achieve that goal, we are dedicating all of our resources to make profitable electric mobility a reality, focusing on three areas.
First: We will strengthen the revenue side. With an attractive electric portfolio, we will convince customers and enhance the prestige of our “Vorsprung Durch Technik” motto. This will also strengthen our future pricing position.
Second: We will reduce complexity wherever we can. I am firmly convinced that the unique characteristics of electric vehicles will enable us to meet customer expectations with fewer models. We will also reduce complexity concerning the individual options in our product range. Moreover: in the future, many customer functions will be implemented digitally.
Third: We will make the greatest possible use of synergy effects. We are the only premium manufacturer competing in the premium segment capable of capturing synergies on this scale through group-level cooperation in the interests of customers. We are teaming up with Porsche to cover the extensive development costs and investments for the Premium Platform Electric (PPE). For compact and mid-class models, we will use the modular electrification platform (MEB). Approximately 20 million vehicles will be based on MEB. The resulting economies of scale will enable us to offer our customers a superior product, traditionally identified with the Audi name, at an attractive price point.”
Audi EV’s models:
Audi e-Tron Sportback
Audi Q2 L e-Tron BEV – Chinese market only
Audi e-Tron GT concept
Audi A3-sized EV concept
Audi Q4 e-Tron Concept based on MEB platform
Audi Q4 e-Tron Concept Audi Q4 e-Tron Concept based on MEB platform