The Italian brand has just presented a new product plan to strengthen itself. With this objective, by 2023, Maserati will make a total of ten launches, with a strong emphasis on electrification. Its new and renewed range will be based on the Giorgio platform already used by the Alfa Romeo Giulia and Stelvio. This will allow the historical Italian brand to have an advanced and sporty architecture at a contained cost.
The luxury firm, which probably stands as the flagship of the new automotive group product of the merger between FCA (FIAT-Chrysler) and PSA (Peugeot-Citroën, Opel), will offer a total of seven 100% electric models for the year 2023. Also, all vehicles in its range will have hybrid versions.
By 2020, the brand is expected to launch the restyling of the Ghibli (executive sedan of segment E), Levante (SUV of segment E), and Quattroporte (vehicle of representation of segment F), which initially will have plug-in hybrid versions. These models will be accompanied by the new Alfieri, a sports car that will only be available in plug-in and 100% electric hybrid versions.
In 2021 the Alfieri convertible version and the second generation of the four-seater sports GranTurismo will be added, which will also have an electric version. That same year the launch of an SUV of segment D is planned, which will rival the Porsche Macan. Like its German rival, the Maserati will enjoy a fully electric version.
In 2022, the second generation of the GranCabrio (the convertible version of the GranTurismo, with which it will share mechanics) and a completely new Quattroporte, which will also have an electric version, will be present. In 2023 it will be the turn of the new Levante, which, like the rest of the range, will enjoy a battery variant. The only doubt is the Ghibli, which will either be discontinued, it will be well renovated in 2024 (probably as a rival electric car of the Porsche Taycan).