Mini Has Bold Plan To Sell More Cars

Read The Full Article On: Carbuzz

Mini has bee busy of late. In the past year alone, the company introduced an all-new electric modeldubbed the Cooper SE, started to offer a new dual-clutch transmission and upped the output of its Clubman and Countryman John Cooper Works models to 301 horsepower. Mini is also gearing up to reveal its most hardcore model ever, a new John Cooper Works GP. This is an exciting time for Mini but despite the brand celebrating its 10 millionth car produced, the company is struggling in the US and new Vice President, Michael Peyton has some ideas on how to improve sales.

Speaking to Automotive News, Peyton said he would be open to introducing new Mini dealerships that are independent of BMW. As of now, 120 of Mini’s 121 US dealerships also run a BMW franchise but Peyton, a former Ford and Harley Davidson executive said: “There’s a new sheriff in town.”

Read The Full Article On: Carbuzz

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