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In September, the car conglomerate’s prized Porsche showed off the long-awaited Taycan, its entry into the luxury electric vehicle (EV) space. Taycan has a properly Porsche name (it translates from Turkish origin as “the soul of a spirited young horse”), ultra-fast charging capability, 200-plus miles of range, and a slew of fancy tech features and controls in the cabin. It also starts at a price north of $150,000. Meanwhile, at Germany’s own Frankfurt Auto Show, Volkswagen debuted the ID.3, a little hatchback promising 341 miles of range. The car, which sadly won’t be coming to America in this configuration, looks a bit like a typical Volkswagen Golf, albeit with a jazzy teal two-tone paint job to mark it as exotic and futuristic.
The big deal about the ID.3 is its very ordinariness—and its attempt at an ordinary price tag (starting at about $33,000 USD) combined with a big enough battery to ease range anxiety. We know the luxury EV market is here to stay, as the rise of Tesla and the long line of Porsche Taycan preorders (30,000 deposits so far) have proven it. But how far are we from having a fleet of perfectly plain EVs populating our roads—our standard soccer-dad crossovers, our prized pickups, and our kids’ first car? Where are the mundane, workaday EVs?
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