That’s a problem for electric vehicle makers as they invest heavily in battery-powered cars, seeking to popularize them as alternatives to internal combustion engine vehicles. But it’s particularly troubling for Tesla, which is facing significant pressure to jolt sales amid concerns among investors that interest in the company’s electric vehicles is peaking.
To be sure, the vast majority of Americans aren’t in the market for electric cars, which represented only 1.4% of total vehicle sales in 2018, according to Morgan Stanley. Tesla accounted for about 53% of the total electric car sales in 2018, according to industry data source InsideEVs.
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