Famous movie composer, Hans Zimmer is working with BMW to develop sounds for the next electric vehicles of the company.
EVs are already famous for being silent, which is a considerable change from the noises made by gasoline-fueled cars. But to increase the experience of driving, the sound engineer of the car company, Renzo Vitale, stated:
“Under the brand name “BMW IconicSounds Electric” a visionary sound offer will be created for future electrified vehicles from BMW.
The development and composition for the sound of the Vision M NEXT were mainly inspired by light installations from James Turrell and Ólafur Elíasson.
In particular, Turrell realized works known for the illusion of an infinite space, which creates a magical experience for the spectator. The idea behind the Vision M NEXT is to recreate this sense of wonder through sound.”
Even though it is no need to add sounds to the EV, BMW is trying to captivate the consumer through a different kind of experience, exploring different senses and trying to make their vehicle unique.
Source of the topic: https://electrek.co/2019/06/24/hans-zimmer-bmw-electric/