Cybertruck

Tesla Launches Cybertruck in China. Does This Model Make Sense Outside the United States?

According to some estimates, the Tesla Cybertruck has already exceeded 650,000 reserves so far. Going one step beyond the record that the 450,000 reserves that Model 3 accumulated before the start of when production was supposed to be, in the middle of 2017.

This enormous success is mainly due to the importance of the pick-up segment in the United States. A market in which this type of vehicle exceeds in sales both conventional passenger cars and SUVs. Usually, the three best-selling models in the country are the Ford F-150, the Chevrolet Silverado, and the RAM 1500.

However, now Tesla has surprised locals and strangers by announcing the launch of the Cybertruck in China, the largest market for electric cars in the world. It can already be booked for $141, and reservation holders can lock in the Full Self-Driving package price at $9,000.

The truth is that the half-ton pick-up trucks, trendy in North America, are a residual segment in the rest of the world. While smaller, lighter models like the Toyota Hilux, Nissan Navara, or Ford Ranger do have remarkable global success.

Recently Elon Musk confirmed that in the future Tesla would develop a second smaller pick-up than the Cybertruck oriented to international markets, an idea that excited many buyers because the half-ton pick-ups have dimensions outside of place in markets such as Europe (the Cybertruck is 5.89 meters long, more than a Rolls-Royce Phantom VIII).

Cybertruck’s opening of orders in China seems to indicate that Tesla wants to try to storm other markets with its electric van. Will a model, so focused on American tastes succeed in the rest of the world? Although it is still early to make predictions, with Tesla involved, anything is possible.

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