Morgan Stanley: An Electric Pickup From Tesla Or Rivian Is A ‘Serious Problem‘ For Detroit

Read The Full Article On: Dentondaily

The auto industry‘s electric vehicle revolution has only just begun, Morgan Stanley told investors in a note on Thursday, and the highly profitable pickup truck market is next.

“An electric pickup truck successfully launched by a new player (i.e. Rivian or ) could be a serious problem for the Detroit based [traditional automakers],” Morgan Stanley analyst Adam Jonas said in a note to investors. Jonas is widely known on Wall Street for being one of the first to recognize the significance of Tesla and electric vehicles to the auto industry.

Read The Full Article On: Dentondaily

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