Why Ford’s Mustang Mach-E Represents A Progressive New Vision For America’s Most Famous Brand

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Ford had Idris Elba banging the drum for its all-new electric car, the Mustang Mach-E, during its big reveal moment in Los Angeles. Idris’ father worked at Ford’s Dagenham plant so there’s an authentic connection, but mostly this was a big showbiz play. As is the fact that Ford has elected to attach the fabled Mustang badge to a car that doesn’t just do without a big, rumbling V8, it does without a conventional engine of any sort.

Unsurprisingly, some of the Mustang’s most diehard adherents reckon this is an act of sacrilege akin to ransacking Mount Rushmore. Rubbish. Yes, it’s a mid-sized cross-over and not a slinky coupé, but the Mach-E’s body is liberally sprinkled with Mustang design cues – the three-bar rear lights, for example – and when the GT version lands in six months’ time Ford claims that it’ll hit 62mph in around four seconds. That’s proper performance, with zero emissions at the tail-pipe. The original 1964 Mustang pioneered a more progressive brand outlook for Ford; 55 years later, the Mach-E aims to do the same.

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