Tesla Chair Robyn Denholm

Read The Full Article On: Cleantechnica

Elon Musk has often come in for criticism because of missed deadlines, over-ambitious forecasts, and, in a few cases, unfulfilled promises. It’s true that production dates for the company’s vehicles have often slipped, many owners are unhappy about delays in delivering Full Self-Driving capability, and the New York-to-Los Angeles driverless Odyssey, originally planned for late 2017, has yet to take place. Musk himself has admitted that he’s always had problems with timelines.

However, let’s look at the other side of the coin. Tesla has achieved the goals of Musk’s Master Plan, progressing from a limited-quantity boutique automobile (the Roadster) to a mass-market sedan (Model 3) on a timeline that, for the auto industry, counts as lightning speed. As other automakers (both incumbents and startups) struggle with their electrification efforts, Tesla is increasing sales, moving on to new models, opening up potentially huge new markets, earning a respectable margin, and making a profit. The word among analysts these days is that the California carmaker has at least a five-year head start on its so-called rivals.

Read The Full Article On: Cleantechnica

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