Harley Struggles To Fire Up New Generation Of Riders With Electric Bike Debut

Read The Full Article On: Reuters

Harley-Davidson Inc (HOG.N) is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining U.S. sales.

But as Harley ships its first “LiveWire” bikes – priced at $29,799 – to dealers, there is little evidence the 116-year-old brand is catching on with new young customers.

Read The Full Article On: Reuters


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