Ford’s EV Experience: ‘Time to Torque’

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Ford Motor Co. wants you to feel its next-generation electric vehicle in your eyeballs.

That is executive Darren Palmer’s metaphor for the G-forces that follow when a driver hits the accelerator pedal in the battery-driven SUV that Ford will bring out next year. Ford is making an $11 billion bet that it can sell EVs not just with clean credentials, but with sex appeal.

Read The Full Article On:Eenews

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