To work on a different relationship with its customers, Rivian is planning to offer subscriptions.
RJ Scaringe’s company has a plan similar to what Tesla has already been doing for some time, which means offering the car exclusively to their customer.
This new interaction with the public can provide many more advantages to people that are not only are taking a chance to get to know Rivian better, but also the ones that are shifting to electric mobility.
This treatment is differential from usual dealerships known for selling ICEs.
What are your thoughts on the idea?