Toyota Electric Car Strategy Revealed in Press Conference

During this weeks briefing with the press, the Japanese company announced that is Heavily focusing on working with hybrid electric vehicles, and also talks about future projects running inside the company and surprises when it comes to releasing dates, delivering everything by 2025.

To supply its demand, Toyota also announced partnerships with battery companies. But still, the substantial investment will be around the hybrids, only to transition to electric vehicles at some point in the future.

Using terms such as (HEV) for a mix of hybrid, plug-in hybrid (PHEV), and all-electric (BEV) vehicles, the executive vice president, Shigeki Terashi, said:
“We haven’t changed our policy towards battery EVs. We are not shifting our focus to prioritize battery EVs.”

To attend every customer in the future, the car company is now working with China’s Contemporary Amperex Technology (CATL) and BYD, which is not a surprise, once a previous announcement of Toyota said that most of the electric cars sales by them would be in China.

The main effort is to popularize, first of all, the hybrids, so that in the future, costumers can jump in on the EVs. But right now, with different companies ahead in that matter, such as Tesla and Rivian, it is probably better for Toyota to re-think its priorities.

During the briefing, some vehicles designs where announced.
These are vehicles with all electric short-range vehicles:


And also, the ones that will be launched globally by the Japanese company:


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