Porsche has confirmed that its first electric car, the Taycan, has sold more than 20,000 units in its first full production year. Thus, this high-flying executive saloon has managed to establish itself as one of the most successful models in the German manufacturer’s range despite the fact that the COVID-19 pandemic negatively affected the brand’s numbers.
Porsche’s total deliveries in 2020 decreased by 3% compared to the record recorded in 2019, a small reduction that shows that the firm belonging to the Volkswagen Group has been able to withstand the crisis.
Porsche attributes part of these promising results to the success of the Taycan. In the words of Detlev von Platen, Member of the Executive Board of Sales and Marketing of Porsche: “The coronavirus crisis was a significant challenge from spring 2020. However, we were able to maintain stable deliveries throughout the year. Our attractive new range of products, the successful start of the Taycan as the first all-electric Porsche, and our brand’s charisma all contributed to this positive result despite difficult times.”
On the other hand, the company itself has confirmed the proper functioning of the Taycan by being able to exceed 20,000 units delivered in its first full year on sale: “Taycan deliveries were 20,015 [units] in 2020, despite a six-week break in production just as the new model was growing.”
Although this figure has meant meeting the production initially estimated for the model, we must not lose sight that markets such as the United States or Europe have not yet reached the rear-wheel-drive access variant (currently, only the Taycan 4S versions are marketed, Taycan Turbo and Taycan Turbo S, all with all-wheel drive, while the Taycan rear-wheel-drive variant is only available in China).
This year, the new Sport Turismo (family) and Cross Turismo (crossover) bodies will be added, which will probably enjoy a warm reception in the old continent, where these types of derivatives tend to enjoy great success. Porsche has admitted that it is considering increasing the model’s production rate if demand justifies it.