Volkswagen is not only changing their cars but how to show them to potential buyers. Adopting a similar strategy that other EV manufacturers have, the ID. models will have their own retail space. Very similar to Tesla’s Galleries and Polestar’s Spaces.
The first store that appears to have one of those rooms is the Dresden. With the most awaited ID.3 debuting June 17th, the store already has a lot of marketing suggesting in that direction. That date is when German reservation holders will be able to place an order. According to the company, UK orders will begin in July,
“With the start of the ID. The focus is on stores, especially visitor-intensive locations, where we present the topic of e-mobility to everyone. In this way, we want to open up new customer groups and thereby support the dealers… We want to support retailers to get interested parties interested in e-mobility.
With the start of the ID, the focus is on stores, especially visitor-intensive locations, where we present the topic of e-mobility to everyone. In this way, we want to open up new customer groups and thereby support the dealers” said Holger B. Santel, Head of Sales at Volkswagen.
There are plans for more ID stores to be built, the next one being in Munich in July and Zwickau shortly after.