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Challenged by electric cars, Brembo aims to put the brakes on noise

The Next Avenue

Brembo Executive Vice-Chairman Matteo Tiraboschi poses at Brembo headquarters in Bergamo, Italy October 7, 2019. REUTERS/Flavio Lo Scalzo

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BERGAMO, Italy (Reuters) – Brembo’s (BRBI.MI) distinctive colored brakes stop many of the world’s fastest cars but when it comes to the electric vehicles of the future it faces a problem – traditional brakes are noisy.

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